Why Content Marketing Is Important

Content marketing, according to modern business strategists and marketing experts, is the key to success in this increasingly digital age of the Internet, e-commerce, and social media. As our consumption of content, media, and technology evolves, so do the ways businesses market themselves and showcase their brands. Similarly, consumers are moving beyond simple advertising tactics… Continue reading Why Content Marketing Is Important

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Advice on pivoting out of Social Media- Interest in the arts or perhaps brand event sponsorships.

Hello! I currently work as an associate director in social media for an advertising agency. I’ve been in social media for about 11 years and I’m ready to pivot my career in order to align with something that interests me. Social media is such a niche form of marketing. I would like to pivot into… Continue reading Advice on pivoting out of Social Media- Interest in the arts or perhaps brand event sponsorships.

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